I never thought I´d see the day come…
But then again, I kind of saw this happening.
My beloved bookshop added a new category to my favorite book corner.
Huh. Well, slap me silly… This is a somewhat unpleasant surprise. Yeah, you guessed correctly- I´m not a fan. There was a time when I couldn´t´ve cared less about Influencers until I stumbled upon some on Youtube, Instagram, etc.
It goes without saying what an Influencer´s sole purpose is. These individuals influence their followers. And the larger the following the wider the influence can be. But do they need their own category in a bookshop? Hmm, not sure. That´s why I decided to check the new shelves out.
Low and behold- Influencers have branched out and are now authors of cookbooks, journals/diaries, self-help paperbacks, and memoirs. I´m not sure if I should feel impressed or saddened by this.
I know. I know. It´s all a matter of marketing. Let the young folk, who probably don´t have any other job options, have their shot at 15-minute fame. To each is their own, right? Right.
Of course, we all have the option to take all this in however we want to. I´m sure many think an influencer is no different from a celebrity. A job is a job no matter in what light you´re standing in. Celebrities write memoirs and publish them, why shouldn´t influencers be allowed to do the same?
From where I´m standing, though, influencers don´t have the appeal of a celebrity. Their word ( which is what they´re basically trying to sell ) isn´t gold. I find the two are on different levels.
From all the books I´ve seen from influencers on those shelves, it´s the memoirs that agitate me the most. I see a 25-year-old with the face of a 16-year-old trying to tell me about the hardships of life. Which brings me to my next point:
Do I even belong to the targetted audience? Me, a 37-year-old mother and wife with a job that gives me a steady income? Probably not. It´s the younger people they´re looking for. Which is fine. I don´t think an influencer can do much “influencing” on me, anyway.
I don´t know- The idea of a bookstore having a corner for influencers is just mind-boggling.
What are your thoughts on the topic? Do you care for this category in bookstores? Let me know in the comments below ❤