The Influencer Bookshelves

I never thought I´d see the day come…

But then again, I kind of saw this happening.

My beloved bookshop added a new category to my favorite book corner.

 

Influencer

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Huh. Well, slap me silly… This is a somewhat unpleasant surprise. Yeah, you guessed correctly- I´m not a fan. There was a time when I couldn´t´ve cared less about Influencers until I stumbled upon some on Youtube, Instagram, etc.

It goes without saying what an Influencer´s sole purpose is. These individuals influence their followers. And the larger the following the wider the influence can be. But do they need their own category in a bookshop? Hmm, not sure. That´s why I decided to check the new shelves out.

Low and behold- Influencers have branched out and are now authors of cookbooks, journals/diaries, self-help paperbacks, and memoirs. I´m not sure if I should feel impressed or saddened by this.

I know. I know. It´s all a matter of marketing. Let the young folk, who probably don´t have any other job options, have their shot at 15-minute fame. To each is their own, right? Right.

Of course, we all have the option to take all this in however we want to. I´m sure many think an influencer is no different from a celebrity. A job is a job no matter in what light you´re standing in. Celebrities write memoirs and publish them, why shouldn´t influencers be allowed to do the same?

From where I´m standing, though, influencers don´t have the appeal of a celebrity. Their word ( which is what they´re basically trying to sell ) isn´t gold. I find the two are on different levels.

From all the books I´ve seen from influencers on those shelves, it´s the memoirs that agitate me the most. I see a 25-year-old with the face of a 16-year-old trying to tell me about the hardships of life. Which brings me to my next point:

Do I even belong to the targetted audience? Me, a 37-year-old mother and wife with a job that gives me a steady income? Probably not. It´s the younger people they´re looking for. Which is fine. I don´t think an influencer can do much “influencing” on me, anyway.

I don´t know- The idea of a bookstore having a corner for influencers is just mind-boggling.

 


 

What are your thoughts on the topic? Do you care for this category in bookstores?  Let me know in the comments below ❤


 

 

Morgana

 

 

 

 

4 thoughts on “The Influencer Bookshelves

  1. Surely these books should fall naturally into another catagory? For example, if they are an influencer who does lots of travel photos, it would go in travel writing, and if they do lots of fitness stuff then it would go in with fitness books. 🤷‍♂️

    Liked by 2 people

  2. Ugh, lol… at first i thought these are books FOR influencers. Not books written by them. I dunno who they are, don’t really care either. I don’t feel I’m being influenced by anyone in particular.
    But as someone said before me, surely these books have an actual genre… why can’t they stick them there?

    Liked by 1 person

    1. Naaw, man! I somehow missed your comment. Uugh. Yes, I hear you. I don´t know these influencers, either. They can´t be that good at their job or else we would´ve at least heard of them. Lol. As for the books being in their rightful genres- Beats me. I think the bookstore wants to attract the younger crowd and direct them to one corner instead of having them blindly run around the bookstore.

      Liked by 1 person

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