Book Cover Trends: Floral Designs

Floral prints on book covers are nothing new or special. They´ve been around for quite some time now but it seems like the book marketing department has set a new trend for book cover art.

Florals. And the floral trend is growing like wildflowers.

From pastel to bold, simple or chaotic… Flowerets are slowly dominating book covers. Gone are the tough cookie Heroines standing on a cliff from our beloved YA fantasy novels. Long forgotten are the days of having to see a cover image of cute couples cuddling against a fence. It´s all about the secret language of flowers nowadays.

But why use floral designs for book covers? Why use a lilac, a rose, or a baroque bouquet image? Well, as you may already know, flowers symbolize different things such as happiness, wealth, beauty, positivity and even death. In literature, though, flowers are often associated with love and passion… Basically what you´d most likely find in romances. It´s 2019 and we´re seeing floral images not only on romances but on nearly all kinds of fiction ( and even non-fiction) books. These days designers are using florals for a few reasons:

  • They´re story bound
  • They symbolize a theme ( depending on the flower type )
  • Marketing wants to keep it neutral and exciting
  • They´re trendy

 

For me, floral designs on book covers tell me I´m about to get my hands on something romantic.  It feels like a dead giveaway. I mean- For a non-flower expert like myself, a flower/flowers symbolizes love. And depending on the color theme and flower type on a book cover you can sort of tell in which direction the story will go. Unless I´m standing in a different genre section I´ll associate floral designs with romance.

Personally, I´m not a huge fan of floral book cover art but I´m also not against seeing colorful flowers on a book cover, either. It truly depends on the cover art and color theme for me. I have my favorites. I´ve also seen some hideous designs. Remember- A book cover should always look inviting.

The only thing I fully appreciate about floral cover designs is the fact that they´re semi-neutral. Not as in genre neutral. When I say neutral I mean that I´m not having a character image shoved in my face nor can I predict the story ( including its ending ). You know you´re getting something but you can´t read anything more into the cover.

Since this trend is spreading like weed wildflowers I decided to share some floral art from a few genres. Are you ready?


 

#1  Flowers For Fantasy

 

floral Covers Fantasy

 

Would I have thought these were fantasy novels based on the cover art alone?

Not really. If it weren´t for the book titles I would definitely think all six were romances. Okay, the crown on the fourth cover does indicate that it´s a fantasy novel but the rest? Nope. Not without the help of the titles.

Would these covers stop me in a bookstore? It´s hard to say. Although they´re all cool and beautiful to look at… The images are also very busy. Maybe if one of these were between simple colored covers.

 


 

#2  Flowerful Historicals

 

Floral Covers Historical

 

Would I have thought these were historical novels based on the cover art alone?

Yes. No. I´m leaning more towards possibly. Again, some of the images are modern and pretty neutral so the help of a title is needed in order to pinpoint the genre. And not even that is fully possible with these historicals. The fifth cover image is a dead giveaway without the title but the rest could easily pass for contemporary romances or even thrillers.

 

Would these covers stop me in a bookstore?

The second and third cover images would. Because of the stronger color contrast. The rest looks beautiful but I don´t think they´re powerful enough to stand out from other covers. Too dark and mundane for me.

 


 


 

#3 The Romance Flowers

 

Floral Covers Romance

 

 

Would I have thought these were romance novels based on the cover art alone?

Yes. This flower arrangement is typical for romance novels. A close up on a single flower with a contrasting background ( #1, #2, #3, #6 ). The floral design on #4 is a wildflower bouquet in the shape of a human heart… Yes, please!

( ignore the fact that `The Stationery Shop` cover doesn´t really belong in this genre as it´s historical, cultural fiction )

 

Would these covers stop me in a bookstore?

Some would. I have 4 of these beauties already on my bookshelf. #3 is my favorite book & book cover.  If I´m honest- the cover for #6 looks a lot like a book on how to garden ( and I avoid those books with a passion )

 


 

#4  Erotica Florals

 

Floral Covers Erotica BDSM

 

Would I have thought these were erotica novels based on the cover art alone?

Oh, absolutely. These images / the designs represent the erotica genre. I could tell from a mile away that these are erotica novels. These covers are clean and simple in a very feminine way… Nothing like the complicated stories they´re trying to sell.

Many are used to seeing other objects, such as pearls, bedsheets, bedposts, lingerie, silk, lingerie, handcuffs and whips on erotica book covers. Anything that can be associated with relationships or sex. A single flower with a black background will always be apart of the long list of favorite cover images for this genre. Do I think the flowers have anything to do with the story? Or are there any flowers in these erotica novels? To be honest- I have yet to come across an erotica novel that mentions a flower, flower arrangements or even has a bouquet in it. So, I don´t think so.

 

Would these covers stop me in a bookstore?

Yes, but not in a positive way. While these cover images tick off all the right boxes for me ( color contrast, easy on the eyes, etc ) I do think they´re outdated. There are other sensual color themes that can be used for the genre. I would like to see something less blunt.

 


 

#5  Thriller & Mystery Florals

 

Floral Covers Thrillers and Mystery

 

Would I have thought these were Thriller / Mystery novels based on the cover art alone?

Most of the cover images here are obvious. For me, #1, #4 and #5 scream Thriller or Mystery. Thriller cover art often has a specific filter over the images to make them look more mysterious. So, yes. I would have thought some of these floral images were for thrillers or mystery novels. If you look at title and image then you know what you´re getting ( almost ).

 

Would these covers stop me in a bookstore?

Yes! Even if I´m not much of a thriller reader I can still appreciate beautiful, eye-catchy covers. If it were up to me every romance would have this type of design because I find it appealing. I think I´m going to put cover feature #4 and #5 on my TBR list.

 


 

So you see… Florals are everywhere.

All in all I´m not mad about flowers on book covers. As long as I don´t have reals ones in the house then all´s good.

 


 

What is your opinion on floral book covers? Do you like or dislike them? Do you think they work for all genres? Let me know in the comments below. I´d love to chat with you. ❤

 


 

Thank you so much for taking the time to read this post. I hope you enjoyed.

Many hugs,

 

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2 thoughts on “Book Cover Trends: Floral Designs

  1. Really love the breakdown with examples you did here! Who would have thought there are so many. Definitely something that you perceive in the back of your mind but don’t really realize how popular this trend is until you stop and think about it!

    Liked by 1 person

    1. Thank you 🙂 Yeah, there are many. Many many more than what I featured. You´re right. You realize the trend is there but you only see how popular it is when you stop and give it much thought. I´m glad you enjoyed. Thank you for reading. 🙂 ❤

      Like

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